Why Wal-mart Can Benefit from Bluetooth Software
When we mention Wal-mart, what probably comes to your mind is wide variety of products at very LOW price. How does Wal-mart, a Fortune 500 company, market its products? They do have television commercials and print ads BUT they get most of their customers because of brand recall and word-of-mouth marketing (word-of-mouth). So, what do most people have in common? Most of them carry cellphones!
Mobile marketing has become increasingly popular such that it legitimized SMS (Short Messaging Service) as an advertising channel. One key features is allowing the consumer to opt in and opt out of the service at any time. Mobile marketing would definitely increase Wal-marts consumer base and significantly increase its sales potential. Lets see how Wal-mart could benefit from the Bluetooth Marketing Software.
How Wal-mart could benefit
Wal-mart can implement this channel of marketing similar to K-Mart's Blue Light Special. But unlike it, it can be done cost-effectively. By placing the Bluetooth Broadcaster unit at its front door, Wal-mart can broadcast up to 300 meters, covering both inside and outside the store, allowing you to broadcast repeatedly. Listed below are some ways for Wal-mart to implement the system:
-Like K-mart's Blue Light Special, you can broadcast a list of products that are marked down for a certain time period. Consumers who opt to receive the broadcast can then proceed to the cashier with goods and show the broadcast message to avail of the marked down prices.
-Wal-mart can also broadcast discount coupons any times with or without time limit.
-Wal-mart can also be creative with the coupons â€" from plain text, sound bites or even eye-candy picture coupons. Variation not only will pique their curiosity but can also be used to target specific customers. Text for the business people, catchy jingles for kiddie stuff and cool picture message for the young professionals. Customized coupons for Valentines, the 4th of July and for Thanksgiving â€" the possibility is totally limitless.
-Wal-mart can also broadcast their business card (vCard) so that customers can add you to their phone book. That's free advertising whenever customers scroll their contact list.
-Additional revenues can be obtained by broadcasting paid advertisements especially from non-Wal-mart brands. Additionally, broadcasted coupons can also be discounted services from affiliates and/or sponsors like gas stations, towing service, photo processing labs and the like.
-Customer satisfaction can significantly improved by broadcasting pertinent information such as new arrivals, scheduled or unscheduled maintenance, public service announcements, changes in the customer service directory and the like.
-In line with Wal-mart's goal to be a environment friendly, the Bluetooth Marketing Software can significantly reduce marketing and advertising materials such as leaflets, print ads and the like.
The above-mentioned are just some examples of what this system can do. With proper planning, it can be implemented in so many ways that investment is returned easily.
What does Wal-mart need?
What's needed are just the Bluetooth Marketing Software and a 300-meter broadcaster unit with dongles. Click here or contact us to get started today.
