Take advantage of your product displays by capturing your customer's attention and imagination.
Recent studies show that nearly half of retailers don't even have an actual store anymore. While an online presence is almost a necessity in this day and age, retailers with an actual store front and display possibilities should exploit this advantage that they have over the online retail world.
Designing an effective display requires creativity, drive, business savvy and common sense. First, it is best to decide what will be the primary focus of the display. Will the focus be directed toward particular product or brand name? It is important that a display is not so cluttered that none of the products or brands can really grab a customer's attention. On the other hand, it is also important to have enough going on in your display so that it is not overlooked or considered boring. Reaching a balance between clutter and boredom can set a display apart. Try not to over complicate things. Most effective designs in marketing and displays are simple, yet engaging.
The store front display is the all important first impression. An effective display usually has an aesthetically pleasing layout with the focal point at about eye level. It is a good idea to grab a pencil and paper and sketch a few possible layouts. Even if you are not a gifted artist, it is easy to see using primary drawings which arrangements are more pleasing to the eye.
Another important aspect to consider is what to put at the focal point. Using a product and/or brand that grabs attention and communicates to customers the quality and types of products available is an excellent start. Balance is another key aspect in the layout and design of a display. There are a couple of variables at play when creating proper balance. First, the number of products to be displayed should be considered and their sizes relative to one another. Second, color and texture need to be taken into account. Bright bold colors carry more visual weight than lighter colors. For example, a layout might feature several light colored products on each side of the display, while a brighter bolder product might be featured as the focal point in the middle of the display.
Make sure that all aspects and pieces of the display design make sense together. All of the details should contribute to the overall impression. The lighting, shelving, clothes hangers, the wording and signs should all contribute to the vision.